Leadership Development

Influence & Storytelling.

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What is Storytelling training?

Storytelling is the most critical leadership skill of this century.

The Transforme Art of Storytelling workshop is an award-winning training program that helps individuals and organisations to master the art of storytelling. The workshop is led by expert facilitators and is designed to provide a hands-on, immersive learning experience that combines theory, practice, and feedback.

The TransforMe Storytelling program is built around the two pillars of storytelling: telling the right story, and telling the story right.

During the workshop, participants will learn the essential elements of effective storytelling, including how to:

  1. Move away from transactional presentations and communication, to an approach that engages, inspires and influences
  2. Craft a compelling story that resonates with the audience
  3. Use language and tone to create an emotional connection with the audience
  4. Use storytelling techniques to communicate complex ideas and messages
  5. Deliver a confident and engaging presentation/message

The Art of Storytelling workshop is suitable for individuals at all levels of experience and is tailored to the specific needs and goals of the organisation. The workshop can be delivered in a variety of formats, including in-person or virtual, and can be customised to meet the specific needs of the organisation.

The workshop includes a range of interactive activities, such as storytelling exercises, group discussions, and feedback sessions. Participants will have the opportunity to practise their storytelling skills in a supportive and constructive environment, receiving feedback from their peers and expert facilitators.

The Art of Storytelling workshop has been recognised as an industry-leading program, winning multiple awards for its innovative approach and proven results. By mastering the art of storytelling, participants can improve their communication skills, increase engagement and buy-in from stakeholders, and achieve their goals with greater impact and success.

Who is Our Storytelling Program For?

The TransforMe Storytelling Training program is for organisations of all sizes and industries who want to improve their storytelling capabilities. This program is designed for anyone who needs to communicate effectively with their audience, including executives, managers, sales professionals, and customer service representatives. Whether you need to deliver compelling presentations, write persuasive proposals, or communicate complex ideas to a diverse audience, our storytelling training can help you improve your communication skills and achieve your goals.

How Does Storytelling training Works?

At TransforMe, we understand that every business has unique storytelling needs and challenges. That’s why we have developed an 8-step process for storytelling training that is tailored to the specific needs of each organisation. Here’s how our process works:

1. Need Identification

We start by working with you to identify your storytelling needs and goals. This may involve conducting interviews with key stakeholders, reviewing your existing communication materials, and analysing your target audience.

2. Diagnostics

We then conduct a diagnostics phase to assess your current storytelling capabilities and identify areas for improvement. This may include surveys, focus groups, “fly-on-the-wall” observation and other assessments to gather feedback from employees and other stakeholders.

3. Outcome Clarification

We then conduct a diagnostics phase to assess your current storytelling capabilities and identify areas for improvement. This may include surveys, focus groups, “fly-on-the-wall” observation and other assessments to gather feedback from employees and other stakeholders.

3. Outcome Clarification

Based on the results of the diagnostics phase, we work with you to clarify your desired outcomes for the storytelling training. We help you define what success looks like and identify key metrics for measuring progress.

4. Sponsor Sign-Off

Once the outcomes are defined, we work with your leadership team to secure buy-in and sponsorship for the training. This ensures that everyone is aligned and committed to the process.

5. Content Customisation

We then customise the content of the storytelling training to meet your specific needs and goals. This may involve developing customised case studies, examples, and exercises that are relevant to your industry and audience.

6. Workshops

We deliver the storytelling training through a series of interactive workshops, led by our experienced facilitators. The workshops are designed to be engaging, hands-on, and tailored to the specific needs of your organisation.

7. Pre- & Post-Video Assessment

To measure the impact of the training, we conduct pre- and post-training video assessments. This allows us to track progress and identify areas for further improvement.

8. Sponsor Handover

We provide ongoing support and coaching to help participants apply their storytelling skills in real-world situations. We also conduct follow-up with sponsors to track progress and identify further areas for improvement.


  • Improved communication skills: Participants will learn how to craft and deliver compelling stories that engage their audience and communicate their message effectively.
  • Increased confidence: Participants will gain the confidence and skills needed to deliver powerful presentations and communicate their ideas with impact.
  • Better engagement: Effective storytelling can help to increase audience engagement, leading to better retention of information and increased buy-in from stakeholders.
  • Enhanced leadership skills: Effective storytelling is a key leadership skill that can help individuals to inspire, motivate, and influence others.
  • Improved sales and marketing: Effective storytelling can help sales and marketing professionals to create a more emotional connection with their prospects and customers, leading to increased sales and brand loyalty.
  • Stronger customer relationships: Storytelling can be a powerful tool for building strong, lasting relationships with customers by creating a deeper emotional connection.
  • Increased innovation: Storytelling can help to stimulate creativity and innovation by encouraging individuals to think outside the box and share new ideas.
  • Better teamwork and collaboration: Storytelling can help to build stronger teams by fostering empathy, trust, and collaboration among team members.

Why Choose TransforMe for Storytelling Coaching

Organisations across industries and sectors are increasingly recognising the importance of storytelling in communicating their brand, vision, and mission. At TransforMe, we are pioneers in storytelling training and have helped numerous organisations to develop their storytelling skills and achieve their goals. Here are some of the key reasons why organisations choose TransforMe for their storytelling training:

Our storytelling training is led by award-winning master facilitators with extensive experience in storytelling and communications. They bring a wealth of industry-verified knowledge and expertise to the training, ensuring that participants learn from the best in the industry.

We have been at the forefront of storytelling training for over a decade, and have developed a proven methodology that has helped countless individuals and organisations to improve their storytelling skills. Our approach is based on the latest research and best practices, ensuring that our training is always up-to-date and effective.

We believe in delivering training that delivers real results. Our storytelling training is designed to help participants develop their skills and apply them in real-world situations. We measure the impact of our training through feedback and evaluation, and are committed to helping organisations achieve their goals through effective storytelling.

Our storytelling training is highly interactive and hands-on, giving participants the opportunity to practice their skills and receive feedback in a supportive environment. We use a variety of tools and techniques to help participants develop their storytelling skills, including role-play, group discussions, and individual coaching.

Whether you’re looking to improve your storytelling skills for marketing, sales, or internal communications, TransforMe’s storytelling training can help.

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