This article is written by our colleague and Co-Founder, TransforMe Learning, Sandra Colhando as an official member of Forbes Coaches Council. Read the full article here.
The ability to engage, influence and inspire people is crucial, and storytelling can be your ally.
An experiment about “the identifiable victim effect” was conducted at Carnegie Mellon University in 2007 to explore the difference between a fact-based approach and a story-based approach in influencing people. The study showed that students who received a fact-based appeal from Save the Children donated $1.14, whereas students who read a story about a specific child donated an average of $2.38, more than twice as much.
Additionally, if you watch this TED talk by Hans Rosling, you will see how a topic as data-heavy as 60 years of world health data can be made engaging and engrossing through storytelling.
The message is clear: Storytelling can help build your credibility, initiate change, inspire teams and engage people.
Here are four tips that you can leverage to become a great storyteller.
In my opinion, telling the right story is about two things: knowing your objective and ensuring audience relevance. Let me explain how that works.
Is your goal to introduce yourself? Or do you need to influence someone? Or are you trying to foster collaboration? Knowing your objective will help you be clear on whose story you are sharing. If you’re introducing yourself, the story must be about you—your experiences, your journey. A classic story structure for this goal is “the hero’s journey,” which Joseph Campbell describes in his book The Hero with a Thousand Faces.
Once you have a pattern, it’s about crafting the journey. Regardless of the pattern, each story must have a protagonist, a dilemma/problem to solve, a resolution and an outcome/learning.
So it’s not just about telling a story; it’s about telling the right story.
The reality is that since we were kids, we have been told that failure and mistakes are signs of weakness.
Many leaders attempt to inspire people by sharing stories of past successes—but countless examples show us that stories of failure can inspire people, too.
Take for example J.K. Rowling’s 2008 Harvard commencement speech, where she inspires the graduates through her story of failure. Here’s an oft-quoted excerpt from this speech that illustrates the power of a well-chosen personal anecdote: “…by any conventional measure, a mere seven years after my graduation day, I had failed on an epic scale. An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless. The fears that my parents had had for me, and that I had had for myself, had both come to pass, and by every usual standard, I was the biggest failure I knew.”
In my opinion, stories of failure can have a much deeper and more powerful impact on inspiring people than success stories because people relate to failure and it invokes deeper emotions like empathy, compelling them to take action.
One of the opening statements in my own company’s storytelling workshops is: “The stories you tell yourself stop you from telling the stories you must!”
You could have the most amazing story, but you may hesitate to share it. Internal stories like “Why would anyone want to hear my story?” or “What if people don’t like it?” are big obstacles for many of us. Psychologists refer to these feelings as a “fear of negative evaluation” (FNE), which they’ve quantified through an assessment they also call FNE. A high score on this scale is more likely to lead an individual to perceive their attempt at public speaking, for instance, as poor.
Replacing hindering internal stories with positive ones can transform and influence your external storytelling.
Here is a quick exercise I use in my courses to help change a harmful internal narrative: Ask yourself to think of a situation where you felt you were being negatively judged but later realized it was all in your head. As you think of this incident, “amplify” the feeling of relief you felt when you figured out that your perception of the situation was worse than it actually was. There you go—you are beginning to change the story you tell yourself!
How you begin a story matters. Let me share three sure-fire ways my company has developed to help you get your audience hooked from the first sentence you say:
• Intrigue: You don’t always have to start the story from the beginning; instead try starting from the most impactful, emotional or compelling part of your story, and then go back to the beginning. This will keep your audience truly intrigued.
• Question: The most powerful thing a question does is compel your audience to think. So ask a rhetorical question, pause for a few seconds and then answer it yourself!
• Visuals: Another great way to start a story is to show an image and use that as the foundation for your narrative.
In the world of business, storytelling is more than a skill; it’s a superpower. By applying these four secrets, you can not only engage, inspire and influence but also establish yourself as a thought leader in the art of storytelling.
Would you like to know more about how your organisation can leverage Storytelling for business success? Read more about our Storytelling module.
Write to us to at connect@transformelearning.com to elevate your storytelling game.
The original article has been published by BusinessWorld. Click here to read the original article.
Many organizations have moved from generic leadership sessions to programs curated specifically to needs and challenges of women professionals, enabling them to fastrack their growth. Most are in different stages of implementation from small-pilot to scaling their global women leadership programs.
Women have historically been a part of the workforce yet it’s only now that the modern workplace is recognizing women talent as a key imperative for business success and realizing that the work environment may not be gender equitable. Absence of childcare facilities, lack of flexible work opportunities, fear of missing out on crucial conversations at late evening networking get-togethers and being benchmarked against traditional leadership behaviors are all examples of gaps that organizations are trying to address. What are some of the top reasons that have led to this change? One, talent scarcity is a global issue and building a strong women leadership pipeline has gained strategic importance. Companies that are not investing in growing this rich talent pool risk losing out to competition. Second, some of the traits and leadership behaviors unique to women from participative decision-making to people development are being recognized as crucial to future global challenges. So a diverse talent pipeline aids inclusion but importantly it fosters innovation and change.
One key area that has gained prominence is putting women professionals at the center of their growth – enabling them to challenge not just external but lesser recognized internal barriers, aiding their discovery of innate talents and finally finding support through a community of women professionals across roles and geographies.
Many organizations have moved from generic leadership sessions to programs curated specifically to needs and challenges of women professionals, enabling them to fastrack their growth. Most are in different stages of implementation from small-pilot to scaling their global women leadership programs.
Though most women leadership programs are well intentioned, there are some big mistakes that come in the way of their success:
Non-customized leadership journeys rarely work because they don’t factor in the realities of women in their specific world of work. The realities of the 21st century post-pandemic world have added further complexities to women professional journeys that require to be recognized and acted upon by organizations. Women are weighing in heavily in favour of flexible working as they have found it to improve their work-life balance, improve their mental health and likelihood of staying in their current jobs,
Having said this, what’s interesting is that while some challenges that women face may be common across board but many differ depending on organization and its culture.
This is why a good start point for an effective Women Leadership program is inside the company, researching the context in which women professionals work and understanding their challenges. Once you are clear of your specific internal realities is when you can look outside, learn from best practices and understand the external trends driving the space. This is where you can bring in external subject matter experts (Leadership development companies) to participate and co-create with you a learning journey for your women professionals. Remember, this is not a solo performance, an effective program needs a strong partnership, a waltz between the internal team and the external partner.
A simple online search for ‘women leadership program’ will send you down a rabbithole of programs from leading ed-tech platforms, business colleges, women influencers and a range of learning companies. Finding a program that meets your needs can be challenging. Here are some ideas you keep in mind when making a decision:
The journey of women professionals to drive impact in their roles and organization only starts with the program. Once they have gone through the skills training and reflection processes, it’s crucial to assess next steps – are they ready to take on additional roles or projects? Do they need to be aligned with a mentor or a coach to support them to continue their journey? Can they be offered opportunities to speak in internal forums, gain more exposure? Most importantly, how can they become the advocates, internal champions and mentors for the subsequent cohorts?
An effective women leadership program not only transforms women professionals to perform and exceed in their own role but also enable them to become catalysts of change for other professionals across the organization.
That’s how CULTURE is shaped and Performance enhanced.
TransforMe Learning and Leadership Solution Wins Gold
TransforMe Learning, a transformational leadership training and coaching company in collaboration with Cleartrip won a coveted Brandon Hall Group Gold award for ‘Best Team Development program’ in the Learning and Development category.
Synergizing Strengths Lab is a Transformative Team Development Program which works through a 4-phase system and allows us to understand the unique dynamics and challenges of team and then help them rise to meet them. Our Team Transformation Program comprises four essential components. First, we conduct Team Diagnostics, delving into your team’s goals, challenges, and strengths through surveys, interviews, and assessments. Next, we generate a comprehensive Team Assessment Report, utilizing Patrick Lencioni’s “5 Dysfunctions of a Team” assessment, serving as a roadmap for your team’s improvement journey. The Synergizing Strengths Lab fosters open dialogue, expertly led by coaches, resolving conflicts, building trust, and co-creating new team norms. Lastly, we provide Individual Coaching tailored to each team member’s specific needs, ensuring comprehensive support for their success. This holistic approach facilitates improved communication, trust, and overall team performance. We did this lab for Cleartrip on ‘How India’s leading travel company, Cleartrip, turned the pandemic into a growth opportunity by synergising its new leadership team.’
“Excellence Award winners are shown to be organizations that truly value their employees and invest in them through their human capital management programs. These HCM programs have been validated as best in class for business value and the impact on the employees themselves,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, HCM Excellence Awards program leader. Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts, and executives.
“Our award winners are relentless in their pursuit of excellence,” said Brandon Hall Group Chief Executive Officer Mike Cooke. “We have received some of the most innovative use of HCM strategy that we have seen in the last 30 years, and in most cases, technology and collaboration across departments have helped them achieve amazing business results.”
About TransforMe Learning
TransforMe is a modern learning organization dedicated to fostering enduring talent development practices. Our distinctive “transformational” approaches yield concrete business outcomes. We’ve gained recognition for our various programs, including the Breakthrough Leadership Journey (BLP), Evolve (an empowering women’s leadership initiative), Synergizing Strengths (promoting transformative teams), The Art of Storytelling (for influencing, engaging, and inspiring), and our coaching services encompassing systemic, leadership, and purposeful coaching. Our team of highly accredited and industry-acknowledged professionals undergoes extensive self-improvement and rigorous training, making our commitment to driving progressive change in individuals stand out in the Learning & Development industry. With a global presence, corporate offices in Australia and India, and a reputation built on referrals and repeat business, we are privileged to partner with over 200 organizations globally, boasting a 90% inbound business rate and 95% repeat business rate. Our clients include renowned entities such as the UN, Google, PWC, EY, Accenture, McKinsey & Co, TikTok, Ericsson, Monotype, Schneider Electric, Adobe, Uber, Walmart Flipkart, Samsung, Nestle, and many more.
About Brandon Hall Group
Brandon Hall Group is the only professional development company that offers data, research, insights, and certification to Learning and Talent executives and organizations. The best minds in Human Capital Management (HCM) choose Brandon Hall Group to help them create future-proof employee development plans for the new era. For over 30 years, we have empowered, recognized, and certified excellence in organizations worldwide, influencing the development of over 10 million employees and executives. Our HCM Excellence Awards program was the first to recognize organizations for learning and talent and is the gold standard, known as the “Academy Awards of Human Capital Management.” The awards recognize the best organizations that have successfully developed and deployed programs, strategies, modalities, processes, systems, and tools that have achieved measurable results. We are honored to receive applications from organizations worldwide ranging from small, medium, large, and global enterprises to government, not-for-profits, and associations.